Task 24: Costume

Foe our costume you can see above that there are a number of black dresses, the reason that i have chosen these as costume ideas is because they match the mood of the music video really well, because it is a really sad song and we need to be using colours that will go with the mood of the music video, Because if we chose really bright vibrant colours then it would completely ruin the realism of the music video.

Task 23: Location

Optional Locations

You can see above just some of the locations that we will be filming at when we start the production of our music video, some of our locations will include Regents Canal, Victoria Park and our studio. The reason we have chosen to use these locations to film our base tracks is because we have chosen a really emotional song and as soon as we listened to it we knew we wanted to film it there.

Also it is really important that not only do the locations need to be right for the genre of music but they need to look good as well because we want people to like our video and if it was set in a really dark alley way then it would just look really bad.  

Task 22: Audiance

Our core audience will be young teenage girls because the track that we have chosen is quite inspirational which means I think that it will appeal to young teenage girls aged 14-18, The reason that we have chosen such a specific audience is because we feel that they will be able to connect with the artist more than anyone else, We feel that young teenage girls will be able to identify with both the lyrics and the emotions. I really like the way that this video makes you feel, it has moments where you feel really sad for the artist and then when it gets to the chorus it makes you feel happy because it is like the artist has overcome her fears. That is why we have chosen a young target audience because we feel they will be more inspired by this music and the song.

Our wider audience is women of all ages because we feel that it inspires them all to live life to the full and grab every opportunity that comes their way,  I really like that there are a mix of emotions in this particular music video, In our own music video we will be trying to use the same technique of telling a story of the artist by using flashbacks to inform the audience about what the artist has gone through, but at the same time we will have the artist singing so the audience can see the emotion on her face.  

Task 21: Initial thought for our music video

In the lesson today we were brainstorming our first thoughts for what we wanted to put into our music video, in particular we were talking about costume and location which are the most important feature of any music video because the main thing that you need to do with the music video is to make it look good which is why for location we have chosen to use regents canal as the backdrop for our music video, we also thought that it would look good if we chose a really nice park as well because we feel that both of these locations will go really well with the tone of the song.

In terms of costumes we thought that it would be a good idea to use dark clothing because the soundtrack that we have chosen is really emotional so we feel that it wouldn't be appropriate if we were to use really bright vibrant colours. It is really important in music videos that you make it look believable which means that if it is a sad song then you need to make the accompanying video around the song.

Overall we are all really exited about the concepts that we have come up with, the last thing that we discussed in the lesson was the idea that we should have some kind of story throughout the video because it is a sad song which meant that straight away we all thought of some really good ideas. We all said that it would be good if we told a story of a couple who broke up and we were telling the story of this women who had finally broken free from this loveless relationship.

Task 14: Short-list of potential songs

                                                 Short list on potential songs for our music video

1.  Emile Sande - Read all about it part 3
2. Cold play - paradise
3. Professor green- Jungle
4. Cold play - Viva la vida
5. Ed sheereen - The A team
6. Gary jules - Mad World

Emily Sande

Cold Play

Ed Sheereen

Professor Green

Task 11: Re-edited version of last years music video

Task 10: Skills audit

My researching since the AS year has developed and gave me a better understanding on the industry. In the AS while we was planning out our thriller we concentrated on researching good settings and then came to a conclusion that most people will film thrillers outdoors so we done the opposite which I believe made our thriller stand out. Also whilst making the thrillers one of the main focuses was Mise en scene to convey that genre. It feels as if there are more areas you need to look in whilst doing your planning and research in A2 Media. in music videos I think that the most important thing is the Mise en scene which plays the biggest role in functioning a music video. I have also developed my skills because before picking a song or even coming up with idea's for scenery firstly I look at it from an audiences perspective. I believe that my researching skills have developed, especially when picking a song for my music video, i want to make sure it ws a really popular song nor had a official music video to it so that me and my group can use or imaginations to make a first. but if our song was to have an official music video, our music videos would have been compared to one another.