This will be my last post on blogger as our project has come to an end. I had a great time during this project and learnt many new skills which will stay with me forever. My group was amazing and i will miss working with them. I want to thank all my teachers for all the help and support they have given me during this course. they are truly wonderful people!
Fair well Blogger, till next time...Goodbye!
Friday 1 February 2013
Final Review Blog
I am extremely happy with the whole project! All the work that myself and my group have produced is a great accomplishment.
I have learned so many skills throughout this project such as camera work, using editing software's such as Final Cut Pro, making my own creations on Photoshop and using other ICT technologies such as SlideRocket and Prezi's to present my work. I did not know how to use any of these before starting this project and the skills that I have gained through September to January are amazes me.
I now have a greater knowledge about the media industry and know how successful products are created, also the process before the creation of actual products.
During this period I have created a Music video by Emeli Sande 'Read all about it pt3' i have created my own Digipak and album advertisement to promote our artist. In totoal i have 78 posts. My blogs in A2 has developed compared to my blogs in AS. I have used more ICT technologies to present my work such as Photoshop, Prezi, Photobucket and Sliderocket which created a professional look and I made sure I was more detailed. I am pleased with the amount of posts i have done however if I was to be given another opportunity I would try to blog more during the process of filming the music video because during this time we did not blog as much. The reason for this is i think we discussed ideas in person rather that blogging about it afterwards.
Overall our music video we created was a great success and we were all happy about the final product.
My group was amazing and every member was hard working and added great contributions to the project.
I have learned so many skills throughout this project such as camera work, using editing software's such as Final Cut Pro, making my own creations on Photoshop and using other ICT technologies such as SlideRocket and Prezi's to present my work. I did not know how to use any of these before starting this project and the skills that I have gained through September to January are amazes me.
I now have a greater knowledge about the media industry and know how successful products are created, also the process before the creation of actual products.
During this period I have created a Music video by Emeli Sande 'Read all about it pt3' i have created my own Digipak and album advertisement to promote our artist. In totoal i have 78 posts. My blogs in A2 has developed compared to my blogs in AS. I have used more ICT technologies to present my work such as Photoshop, Prezi, Photobucket and Sliderocket which created a professional look and I made sure I was more detailed. I am pleased with the amount of posts i have done however if I was to be given another opportunity I would try to blog more during the process of filming the music video because during this time we did not blog as much. The reason for this is i think we discussed ideas in person rather that blogging about it afterwards.
Overall our music video we created was a great success and we were all happy about the final product.
My group was amazing and every member was hard working and added great contributions to the project.
Goodbye!!!
This is the last blog that we will be posting On our blog regarding our coursework, I would just like to say thanks to all of the teachers who have helped us all the way from the start, I also would like to thank all the members of the team for their contribution.
I hope that all of our hard work and dedication pays off, BYE!
I hope that all of our hard work and dedication pays off, BYE!
Final review blog...
Overall we are really happy with the outcome of our project because we really put a lot into it so we are happy that it was a big success. i think most of the ideas that we first came up with worked really well in our music video, i think the highlight of this project has to be when we merged two of our shots together to make it look as if the artist was looking back at herself, remembering the good old days.
I think I have learnt a lot throughout this project from camera skills to editing skills, I am now much more knowledgable about what makes a good media products so I feel that if I continue my study of the media I will know what I'm doing. I think my editing skills have defiantly improved compared to last year.
As as group we all worked really well with each other which I think was the key to our groups success, we all knew straight from the start what all of our roles were within the group, and i think that because we were not constantly shouting over each other and trying to have it all our own way meant that we were able to listen to each other and implement each others ideas into the music video.
I think I have learnt a lot throughout this project from camera skills to editing skills, I am now much more knowledgable about what makes a good media products so I feel that if I continue my study of the media I will know what I'm doing. I think my editing skills have defiantly improved compared to last year.
As as group we all worked really well with each other which I think was the key to our groups success, we all knew straight from the start what all of our roles were within the group, and i think that because we were not constantly shouting over each other and trying to have it all our own way meant that we were able to listen to each other and implement each others ideas into the music video.
Thursday 31 January 2013
THE END:
THIS IS MY VERY VERY LAST BLOG!!!!!!!
As my coursework has now come to an end it is time to say goodbye to group 11 and my blog. I have enjoyed blogging and working with these guys on creating a music video as I felt that we worked well as a group and manged to create a successful music video which I feel proud of. :)
....However it is now the end soooo....Goodbye blog and Goodbye media coursework September 2012- January 2013
Sasha Powell.
As my coursework has now come to an end it is time to say goodbye to group 11 and my blog. I have enjoyed blogging and working with these guys on creating a music video as I felt that we worked well as a group and manged to create a successful music video which I feel proud of. :)
....However it is now the end soooo....Goodbye blog and Goodbye media coursework September 2012- January 2013
Sasha Powell.
Final progress review blog:
My blog for A2 media shows blog entrys from September 2012 to January 2013 in this space of time I have created a group music video to Emeile Sande- Read all about it part 3 and a digipak and advertisement used to promote our artist. The journey of the blog from September shows the research, planning and creating my final products. I have successsfully mannaged to incorporate 88 blog entrys which presents my progress throughout the course. My blog in A2 in comparrison to AS has developed as I have more detailed entrys which I have also experimeted with as I have used a range of more different technologies such as photoshop and camatasia. I also found that more thought and organisation took place when researching and planning before creating my final products. I also think that my planning and research is effectivley shown as it is clearly visible where the planning and researching is shown in my final products.
However I feel that a few gaps where created in the process of my blogging, I found that these gaps occurred in places where I should have had a self reflection on my blog so far, evaluating my progress and thoughts. If I was to include more blogs I would include more blogs of our day of filming such as 'behind the scenes' to give an insight to what we got up to when filming and the journey and locations which we chose.
Overall I am pleased with my blog as I felt that I have worked hard to produce good work which would refect my final products.Having a blog has also been a useful way to document and review and keep up to date on the work which I have produced. I also feel that I have done a reasonable amount of blogs which also shows my progress through the different stages of planning, reseaching, editing and creating and evaluating.
However I feel that a few gaps where created in the process of my blogging, I found that these gaps occurred in places where I should have had a self reflection on my blog so far, evaluating my progress and thoughts. If I was to include more blogs I would include more blogs of our day of filming such as 'behind the scenes' to give an insight to what we got up to when filming and the journey and locations which we chose.
Overall I am pleased with my blog as I felt that I have worked hard to produce good work which would refect my final products.Having a blog has also been a useful way to document and review and keep up to date on the work which I have produced. I also feel that I have done a reasonable amount of blogs which also shows my progress through the different stages of planning, reseaching, editing and creating and evaluating.
Goodbye
Goodbye Blogger :')
Goodbye old freind. I shall miss you.. We have been through a lot, however now this relationship has come to an end. Who knows? We may cross paths in the near future. But for now, so long friend it has been a good journey.
*loading...*
Mohammed has now permanently logged off.
P.S. Do me proud old friend
Goodbye old freind. I shall miss you.. We have been through a lot, however now this relationship has come to an end. Who knows? We may cross paths in the near future. But for now, so long friend it has been a good journey.
*loading...*
Mohammed has now permanently logged off.
P.S. Do me proud old friend
Final Progress Review Blog
Final Progress Review Blog
This year I am very proud of my blogging and feel that i have done really good in producing different blogs.
I believe the standard has changed a lot in how I would blog in AS and how i have blogged this year. The ICT use differ very much in the two years as i have used more this year. I believe this is because i was able to take on the skills i had learnt in the first year and develop and only make them stronger this year.
One thing i had noticed was that i have used many other different ICT techniques in producing particular media blogs. I had used different media such as prezi's, sliderocket, photobukcet and also camtasia 2. I believe all of these were fun to create and also added a unique feel to my blogging. I really enjoyed using camtasia 2 as it was really interesting in what could be done with it and also the voicing that goes along with it.
I believe that my blogging really effectively shows the different aspects and techniques i had used and out into the work to show research, planning and production. As i have done a lot of research and done things such as presentations and prezi's to show research into digipaks. I believe my research into digipaks were really much in detail as i had really enjoyed in finding different unique factors about different digipaks.
I believe the gaps in my blogging are mainly around the area of when we as a team were going out filming. After we had thought of our video plan and other aspects of our project I think during this time the numbers in my blogging decreased. However this is mainly due to our group and we would mainly talk in person or over the phone and totally forget to blog about it. However i believe that the blogging i have done are really well and really thought out as i had worked hard on them. All together i have done 88 blogs excluding this one. And after individually counting each blog that i have done myself is 54. I am more happy with this amount as i realize the rest of the group blogs i had contributed a lot they were also part of my achievement.
What i would change if given another opportunity is that i would have added many extra blogs to do with research into our video and genre. This is becuase i believe if i had blogged what me and my group would speak about in our spare time, the ideas that we came up with, I believe that i would have a very much higher amount of blogs that i have done now.
Wednesday 30 January 2013
Evaluation Question 4
Evaluation Question 4
During our video in the cinema i believe the audience really liked it and got really into the video itself. Throughout the video the audience stayed really quiet i believe as they did not want to miss out on the video as it almost tells a really emotional story.
From our feedback we heard many nice things from people who really liked our video. 'I LOVED IT' is what many students reaction was about the video. This really was nice to hear as it showed the hard work we put in for the work had actually paid off.
There were two parts of our video that the audience really liked which were the flashback scenes and the scene were we had merged two scenes together. I really liked hearing this as it showed that we had worked hard even when coming up with the storyboard and had actually stuck with it and made it come to life. I had learned from the student feedback that we had worked really hard and that our teamwork was superb.
Below are screenshots of the merging scene that i personally thought was really good and was best by far in editing of our video:
Below is one person we had interviews after the filming:
After watching our video we had interviewed some students about what they liked abut our video and what improvements that we could make. Below is a clip of one student who's we feel reaction to our video was rather amazing. The first that she had said is 'I loved it!' This made us as a group realise that we had actually really done well and it turned out how we wished it to. We asked her what was her favourite scene/effect that we had done in the video. Her reply to this was 'i loved the moving bit of the camera.' This specially got me smiling as i had come up with the idea to do specific shots as point of view of one of the characters in the video.
Another thing that really moved us as a group is when she had said 'it nelly made me go into tears' this was said and we as group could not believe it. We did not know that we would be able to create a video which almost made a view go into tears. Below is a screenshot of one of the moving scenes that our 'fan' really loved:
After listening to the feedback it gave me a really different view to the video that we had created. I had first thought that we had done okay and maybe could've made a big improvement. However after listening to the feedback and hearing things such as 'best of our chosen genre.' Hearing these things really made me realise how well we have actually done and how we have come up with something almost amazing.
Another thing that shocked me is after we had finished our video the reactions from our teachers really excited me. I remember the teacher had said 'it is just of perfect', saying this really made me and my group feel proud of what we had done.
During our video in the cinema i believe the audience really liked it and got really into the video itself. Throughout the video the audience stayed really quiet i believe as they did not want to miss out on the video as it almost tells a really emotional story.
From our feedback we heard many nice things from people who really liked our video. 'I LOVED IT' is what many students reaction was about the video. This really was nice to hear as it showed the hard work we put in for the work had actually paid off.
There were two parts of our video that the audience really liked which were the flashback scenes and the scene were we had merged two scenes together. I really liked hearing this as it showed that we had worked hard even when coming up with the storyboard and had actually stuck with it and made it come to life. I had learned from the student feedback that we had worked really hard and that our teamwork was superb.
Below are screenshots of the merging scene that i personally thought was really good and was best by far in editing of our video:
Below is one person we had interviews after the filming:
After watching our video we had interviewed some students about what they liked abut our video and what improvements that we could make. Below is a clip of one student who's we feel reaction to our video was rather amazing. The first that she had said is 'I loved it!' This made us as a group realise that we had actually really done well and it turned out how we wished it to. We asked her what was her favourite scene/effect that we had done in the video. Her reply to this was 'i loved the moving bit of the camera.' This specially got me smiling as i had come up with the idea to do specific shots as point of view of one of the characters in the video.
Another thing that really moved us as a group is when she had said 'it nelly made me go into tears' this was said and we as group could not believe it. We did not know that we would be able to create a video which almost made a view go into tears. Below is a screenshot of one of the moving scenes that our 'fan' really loved:
After listening to the feedback it gave me a really different view to the video that we had created. I had first thought that we had done okay and maybe could've made a big improvement. However after listening to the feedback and hearing things such as 'best of our chosen genre.' Hearing these things really made me realise how well we have actually done and how we have come up with something almost amazing.
Another thing that shocked me is after we had finished our video the reactions from our teachers really excited me. I remember the teacher had said 'it is just of perfect', saying this really made me and my group feel proud of what we had done.
Evaluation Question 3
Below is a video of how 'PHOTOSHOP' and 'FINAL CUT PRO' Really helped us in the production of our music video and digipak.
Monday 28 January 2013
Evaluation question 4:
What have you learned from your audience feedback?
The feedback which I have recieved from others after watching my music video has been useful as they successfully pointed out the aspects which they liked and places in which we could improve or change. The overall feedback which I gathered generally showed that people liked our music video as they warmed to the genre of the song which gave an emotional tone throughout the music video. Our video was also screened in front of a big audience in the cinema "screen on the green" reactions which I saw showed that the audience was engaged throughout the entire music video as they felt drawn to the storyline which was portrayed through the flashbacks.
From audience feedback I feel that the strongest part of our video was the merge scene which was used in the second verse. I think that this was our strongest part of the music video as many people seemed to like this part as they was intrigued to how we created this scene. I believe that the audience also felt it that the merging scene was a good way in which to reflect the singers feelings on past encounters. Another aspect of our music video which memebers of the audience felt worked well was the choice of the black and white effect which we added to our music video once creating it. This worked well as it suited our genre and created an atmosphere which was shown to reflect her feelings and the past.
Also looking on feedback from the audience I now feel that the weakest part of our music video was the pace of our editing as some of the shots were used for too long. However I feel that the number of edits was down to the song being slow as it we felt that having too many edits wouldn't suit the pace of the song. Reflecting back on this feedback if i was to create or re edit our music video I would shoot more basetracks so the number of edits will be a lot more and shorter.
After my finish products of my music video, digipak and advertisement I have now seen them in a different light as it has caused me to view all products as a connection with each other as for the album and artist to be successful it has to relitivley link with the other products. The products also have to mirror eachother to successfully appeal to the correct target audience. It also caused me to view that the research and planning before creating the product effects the outcome of the product. As successfull planning and researching is shown as you can clearly see how the product relfect each other and how it attracts to the target audience.
Evaluation question 3:
How did you use media technologies in the constructions and research, planning and evaluation stages?
Evaluation question 2:
How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?
Evaluation question 1:
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Sunday 27 January 2013
Evaluation Question 4
What have you learned from your audience feedback?
For me audience feedback was one of the most important things after creating the music video as I took vital roles during the production of the video and couldn't wait till here what other people thought about our music video. I think that by the feedback it is the only way we can know if our music video was a success or not and if we met our targets or not.
During the cinema screening of our music video the audience was completely silent and focused on the screen which i believe meant that they were engaging with the music video. We did this by deciding to add flashbacks and change the colour of the music video to black and white (Tint was the name of the colour effect on final cut). The flashbacks created a sense of emotion and reality and using the black and white effect added to the mood of the song.
One of the audience comments after the cinema screening were 'I loved how you portrayed the emotion of lyrics by showing a story' another comment was 'Best music video in your genre!'
Also one of the female audience members said that they shed a tear. This was amazing feedback and it meant that we met our targets.
Most viewers seemed to be intreged by the merging shots and POV(point of view) shots we used. I too was impressed by those shots in particular because the shots and merges we did I believe were very creative.
Here is some images of the making and the final editied version of the merging shots and the POV shots:
From the research we did into target audience for our genre we found our that young women and teenaged girls were more likely to be connected with are artist and listen to our genre which is RnB/Soul. This was vital information for us because we had to make our music video engaging towards our target audience and create something that our audience can relate too, as they our the people who are going to be buying the product.
Also I have realised that there is a slight gender difference as more female audiences felt more engaged to the music video. I believe that the reason for this might be that the artist in the music video was a female and also in terms of Mise-En-Scene the female was shown more throughout the song which only made the audience see the females side to the relationship. Ultimately female audiences felt more connected.
After listening to all the feedback, I would make more changes next time. For instance I would most importantly in the process of creating a music video will take more close-up shots so that the artists facial expressions can be seen which will portray the artists emotions.
Below our some of the feedback that was given to us by our audience and also our own group feedback about our music video:
During the cinema screening of our music video the audience was completely silent and focused on the screen which i believe meant that they were engaging with the music video. We did this by deciding to add flashbacks and change the colour of the music video to black and white (Tint was the name of the colour effect on final cut). The flashbacks created a sense of emotion and reality and using the black and white effect added to the mood of the song.
One of the audience comments after the cinema screening were 'I loved how you portrayed the emotion of lyrics by showing a story' another comment was 'Best music video in your genre!'
Also one of the female audience members said that they shed a tear. This was amazing feedback and it meant that we met our targets.
Most viewers seemed to be intreged by the merging shots and POV(point of view) shots we used. I too was impressed by those shots in particular because the shots and merges we did I believe were very creative.
Here is some images of the making and the final editied version of the merging shots and the POV shots:
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| The making of all the park scenes |
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| Original shot before the merge of the two shots |
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| Merging shot |
Also I have realised that there is a slight gender difference as more female audiences felt more engaged to the music video. I believe that the reason for this might be that the artist in the music video was a female and also in terms of Mise-En-Scene the female was shown more throughout the song which only made the audience see the females side to the relationship. Ultimately female audiences felt more connected.
After listening to all the feedback, I would make more changes next time. For instance I would most importantly in the process of creating a music video will take more close-up shots so that the artists facial expressions can be seen which will portray the artists emotions.
Below our some of the feedback that was given to us by our audience and also our own group feedback about our music video:
Evaluation Question 3
How did you use media technologies in the construction and research, planning and evaluation stages?
Evaluation Question 2
How effective is the combination of you main media product and ancillary products?
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
At first before we started to decide on what we were going to do for our music video, we read about Carol Vernallis and Andrew Goodwins theories on music videos to help us get an understanding of different ways that music videos are portrayed.
Andrew Goodwin believes that there are three relations in songs and music videos, these are as follows: illustration, amplification and disjuncture. Firstly he thinks that music videos can use a set of images to illustrate a meaning of the lyrics and the genre, which is most common. Amplification is also similar to repeatability for example: a certain shot or effects is manipulated and constantly shown in the video so that it could be stuck in the audiences vision. In disjuncture, the meaning of the song is ignored as the video has nothing to do with it.
As a group we decided to use illustration and amplification in our music video. The reason for this is because we wanted to create a story for the audience can connect to instead of doing disjuncture which will detach the audience from the lyrics and meaning of the song.
Below is two the music videos that influenced me:
Eminems song 'When I'm Gone' uses illustration and amplification. throughout the music video it we are shown a story which the artist is explaining in his lyrics. which illustrates a meaning to his lyrics. This made me more connected to the song and feel the emotions. I thought that using this method would work even more for our music video too, as the song we picked 'Read All About it Pt3' is a slow song and lyrically emotionally effective.
Ed Sheeran's song 'The A-Team' Uses the black and white effect (Tint effect) throughout the song which creates a mood and adds to the visual effect which creates even more emotion. Because we wanted to create the same effect to our target audience we too decided to use the same effect for our song, which I think worked.
Carol Vernalis main thoughts are that in music videos the editing and camera work is different compared to films and also genders and in general. She realised that often the editing was mostly in rhythm with the song and beat.
Carol Vernalis also saw that in music videos edits such as 'cross dissolves , 'fades in/out' and 'wipes' were used to create a flow to the music video and to make it look as if the video were seamless.She also figured that many jump cuts were used to imply time change.Because it is a music video the camera will move in time with the rhythm. Many edits and effects are used in music videos to grab the audiences eye.
Also she found out that use of Base Tracks creates a layout to music videos as it is frequently used throughout music videos. Also the shooting is taken in one place and there are usually more than one base tracks.
Wednesday 23 January 2013
Evaluation Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Before creating our music videos we had looked at theories by Andrew Goodwin and Carol Varnallis. We had researched on them individually and had to discuss and come to a conclusion in our group in who's theory to go with.
Andrew Goodwin came up with 3 different theories that relate the music video to the actual song itself. These three things are;
-Illustration : When the video itself relate to what the singer is saying in there lyrics.
-Amplification : This is when the video relates to the song however it may show something else, however these extra's add meaning to the video. This relates to most video's as it is much easier to create and also add's a storyline to video.
Below is an example of amplification:
-Disjuncture : This is when the video and the song have nothing in common and adds a whole different meaning to the video itself.
Below is an example of disjuncture:
In our video we chose to follow his theory however using illustration and amplification. We chose this as a group because we thought it would be easier to create and we could add a very chique story line which would make our video stand out. We did not want our video to follow the rules of disjuncture as we wanted our video to relate to our song to add visual meaning.
Above i had put the video 'Ed Shereen - The A-Team' I believe this came of great help as we also decided to make our video black and white. We thought it added a really smart effect. We so then used this when it came to editing our video on final cut pro we decided to make our video black and white.
Carol Vernallis studied music videos in terms of editing and camerawork. She realised that editing was more frequent in music videos than in film and often fitted with the rhythm of the song.
She saw that in music videos, edits such as wipes are used to almost draw the audience into the video by showing them different scenes in the videos. She also recognised how edits such as jump cuts are used very frequently to show a time change in the music video our to jump into another scene without making it seem wrong.
We used Vernallis's theory in using edits such as 'wipes' and 'cross dissolves', to almost show a change in time to show a story in our music video. we also had used jump cuts to go to the next scene and not pause on any scene for too long as then the video may be 'boring'.
Below is an example of a cross dissolve that we used in our music video.
A screen shot from our video
A screen shot of the cross dissolve to go to the next scene.
My digipak and advertisement and had a real effect to real media products. The purpose of our digipak and advertisement was to give the audience and viewers a quick insight to our artists. We decided to make it stand out as it is their debut album and we need to make it stand out.
For my advertisement i had decided to follow the conventions of a real advertisement that i had researched which was the advertisement of 'Plan B'. When i had first seen the advertisement it had caught my eyes in how the writing and pictures were places on the advertisement. Below is an image of Plan B's advertisement and my own advertisement done for our star.
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| Plan B |
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| My Advertisement |
Monday 21 January 2013
EVALUATION: QUESTION 4
What have you learned from your audience feedback?
It doesn't matter what part of the media industry you are in, the audience feedback will always be one of the key parts because it is the only way that you will know if your media product was a success or not, it is really important that you take on board all of the feedback that you get back because that is the only way that you will be able to improve and make it better for next time.
When our music video was shown in the cinema it got a really positive reaction from the crowd as i think that they all thought that we met the genre of the song, and the fact that we placed a black and white effect over the shots meant that the audience was able to connect with the music video and the artist easier which is the most important thing when you are making a music video where the aim is to promote the artist and her brand.
When we all watched our music videos back in front of the whole class there were a number of comments that were made to tell us that we were doing the right thing with this music video, one of the comments was that someone in the class felt quite emotional when watching the video as she said that she had a tear in her eye, this told us that the black and white effect that was running throughout the music video really worked. We were really pleased that we were getting these kinds of comments back from the class because as soon as we chose the song at the very start of this project we all knew exactly what king of music video we wanted to accompany it.
Another comment that we got back from the class was that the effects that we used really suited the genre of the song, for example one effect that myself and the whole group are really proud of was the one in the middle when our artist is standing in front of the bench looking back at herself and then she slowly fades away, we tried to use a lot of fade ins and outs in our music video because it was quite a slow song and it would look completely wrong if there were a load of fast cuts all over the place.
The last comment that we got regarding our music video is that they really liked the choice of locations that we chose, they all said that the setting that we used really matched the mood of the song which is what we wanted straight from the start, as soon as we all sat down and listened to the song we knew that the two locations that we wanted to use was regents canal and a park, the reason that we thought these would work well is because from all the research that we did from similar artists such as adele we noticed that a lot of the time she we in a secluded location such as on a dark bridge or down by the water.
Our target audience was young females because from all the research that we did into our target audience and into our genre we found that women were much more likely to be able to connect with the artist, it is really important that we made our music video with our target audience in mind because they are the ones who are going to buy the products.
If I'm completely honest i think that the first two locations that we used really fitted in nicely with the song and they both looked really strong, but the third location which was London bridge felt a little bit out of place because the first two locations were in secluded areas and then all of a sudden she was standing on London bridge with about hundred people walking past and in the middle of the road with all the cars beeping at her.
I have learnt a lot from all of the audience feedback that i have gathered, the main thing being how important is is to listen to the audience because without them there is no point making media because if they don't like it then it would all seem a bit pointless, now that we are at the end of this project i now know the importance to research into your target audience because they are the ones who are going to watch it and hopefully like it.
I do now look at my products in a different light because i had no idea of the importance of linking all of the products together because i now know that you need to have the same colour scheme across all the products of our promotional package as well as the same font and text size, it is really important that we make them look as much alike a possible because the main aim is to get the audience to want to buy our artist products so it is important that we make them remember her images, her name and her genre which is why there is a huge close up of our artist across all of the products.
From the continued feedback that we received from our teachers we were able to refine our music video and clean up any errors that may have occurred, for example when we first started editing our teachers noticed that there were not that many close ups in our music video which would really effect the overall mark because we get the majority of the marks from varied camera shots which is why it was always important to use a number of different shots throughout our music video.
From my self reflection on the project i found that i had very little regrets with the overall outcome of the project because all of the ideas that we threw on the table at the start were brought to life when we started filming and editing, for the main idea that we wanted to use was to place a black and white filter over all of our shots, the reason for this is because i thought that it would best match the mood of the piece which was always really important to us.
It doesn't matter what part of the media industry you are in, the audience feedback will always be one of the key parts because it is the only way that you will know if your media product was a success or not, it is really important that you take on board all of the feedback that you get back because that is the only way that you will be able to improve and make it better for next time.
When our music video was shown in the cinema it got a really positive reaction from the crowd as i think that they all thought that we met the genre of the song, and the fact that we placed a black and white effect over the shots meant that the audience was able to connect with the music video and the artist easier which is the most important thing when you are making a music video where the aim is to promote the artist and her brand.
When we all watched our music videos back in front of the whole class there were a number of comments that were made to tell us that we were doing the right thing with this music video, one of the comments was that someone in the class felt quite emotional when watching the video as she said that she had a tear in her eye, this told us that the black and white effect that was running throughout the music video really worked. We were really pleased that we were getting these kinds of comments back from the class because as soon as we chose the song at the very start of this project we all knew exactly what king of music video we wanted to accompany it.
Another comment that we got back from the class was that the effects that we used really suited the genre of the song, for example one effect that myself and the whole group are really proud of was the one in the middle when our artist is standing in front of the bench looking back at herself and then she slowly fades away, we tried to use a lot of fade ins and outs in our music video because it was quite a slow song and it would look completely wrong if there were a load of fast cuts all over the place.
The last comment that we got regarding our music video is that they really liked the choice of locations that we chose, they all said that the setting that we used really matched the mood of the song which is what we wanted straight from the start, as soon as we all sat down and listened to the song we knew that the two locations that we wanted to use was regents canal and a park, the reason that we thought these would work well is because from all the research that we did from similar artists such as adele we noticed that a lot of the time she we in a secluded location such as on a dark bridge or down by the water.
Our target audience was young females because from all the research that we did into our target audience and into our genre we found that women were much more likely to be able to connect with the artist, it is really important that we made our music video with our target audience in mind because they are the ones who are going to buy the products.
If I'm completely honest i think that the first two locations that we used really fitted in nicely with the song and they both looked really strong, but the third location which was London bridge felt a little bit out of place because the first two locations were in secluded areas and then all of a sudden she was standing on London bridge with about hundred people walking past and in the middle of the road with all the cars beeping at her.
I have learnt a lot from all of the audience feedback that i have gathered, the main thing being how important is is to listen to the audience because without them there is no point making media because if they don't like it then it would all seem a bit pointless, now that we are at the end of this project i now know the importance to research into your target audience because they are the ones who are going to watch it and hopefully like it.
I do now look at my products in a different light because i had no idea of the importance of linking all of the products together because i now know that you need to have the same colour scheme across all the products of our promotional package as well as the same font and text size, it is really important that we make them look as much alike a possible because the main aim is to get the audience to want to buy our artist products so it is important that we make them remember her images, her name and her genre which is why there is a huge close up of our artist across all of the products.
From the continued feedback that we received from our teachers we were able to refine our music video and clean up any errors that may have occurred, for example when we first started editing our teachers noticed that there were not that many close ups in our music video which would really effect the overall mark because we get the majority of the marks from varied camera shots which is why it was always important to use a number of different shots throughout our music video.
From my self reflection on the project i found that i had very little regrets with the overall outcome of the project because all of the ideas that we threw on the table at the start were brought to life when we started filming and editing, for the main idea that we wanted to use was to place a black and white filter over all of our shots, the reason for this is because i thought that it would best match the mood of the piece which was always really important to us.
Peer Feedback
Peer Feedback
Group Feedback
EVALUATION: QUESTION 3
How did you use media technologies in the construction and research, planning and evaluation stages?
Technology is a huge part of the media industry because you cant make a good film or music video without a good camera. It is particularly helpful in this task because it enables us to plan, research and evaluate, which is key because we need to have a clear and structured plan to make the music video because if we don't then it will be out of structure and would be really bad.
The first ever pieces of technology that we used in this project was blogger and youtube, because before we started filming we needed to make sure we had a good detailed plan so that when it comes to filming we knew exactly what we were meant to be doing on that day and where we were doing it. Youtube is another key piece of technology that we used during this task because it is important that you always research into your target audience and your genre because if you don't then it could mess everything up because the only reason that we chose to add a black and white effect over our shots is because it matched the genre and the mood.
Prezi also came in really handy because not only do we need to use blogger as a way of presenting our work but we need to present it really well using all different types of technology. I have used prezi a number of times throughout my blog because i feel that it really livens up the blog by making the audience interact with it, It also allows me to add more images and videos simultaneously which means that i am able to add more and get more information out than i would be able to in a normal blog.
Before we started filming we all made a digital storyboard which meant that we had a better understanding of what we were meant to be doing so that when it came to filming we barley even needed to look at the storyboard because we spent so much time trying to make it digital so we all just remembered it. We created our digital storyboard by taking images of all our our shots that we were planning to use and putting them all side by side in final cut with our song playing over them all.
Once we were finished with all the planning stages, we then went on to film our music video using a number of specialist technologies such as the JVC professional camera we we used more than anything to actually film our music video, it took some time for us to figure out all the features on the camera but once we knew what we were doing it was really easy to just jump into it and start shooting our music video.
All the while we were doing this we used a number of optional technologies such as the flip camera which was used to take images for the blog and then analyse them in a way that is informative and states the good and bad point of each image. It is really important when it comes to actually analysing our images that we make suggestions as to what could of been done better and what we thought worked really well.
While on set filming our music video we used a number technologies that helped us shoot the music video such as MP3 players to help our artist hear the song so that she could clearly lip sync to the song, this was key to our groups success because if the artist is singing out of time with the lyrics then it would ruin everything because it would make it impossible for us to match the shots up with her singing.
We used a number of technologies after we finished our main product which was the music video such as photoshop so that we could start working on our ancillary products, the main features of photoshop that we were using was the colour enhancement tools and the crop tool, using these features i was able to crop the image to just the right size so that i could position it on the page. I also made all of my products black and white to make a clear link between the main product and the ancillary products.
So overall digital media allowed me to consume media as well as produce it, it gave me the ability to be creative at a professional level, i have learnt a lot through this project from camera skills to editing skills and the main reason for this is because we had all state of the art technologies at our disposal which were instrumental the our team's success.
Technology is a huge part of the media industry because you cant make a good film or music video without a good camera. It is particularly helpful in this task because it enables us to plan, research and evaluate, which is key because we need to have a clear and structured plan to make the music video because if we don't then it will be out of structure and would be really bad.
The first ever pieces of technology that we used in this project was blogger and youtube, because before we started filming we needed to make sure we had a good detailed plan so that when it comes to filming we knew exactly what we were meant to be doing on that day and where we were doing it. Youtube is another key piece of technology that we used during this task because it is important that you always research into your target audience and your genre because if you don't then it could mess everything up because the only reason that we chose to add a black and white effect over our shots is because it matched the genre and the mood.
Prezi also came in really handy because not only do we need to use blogger as a way of presenting our work but we need to present it really well using all different types of technology. I have used prezi a number of times throughout my blog because i feel that it really livens up the blog by making the audience interact with it, It also allows me to add more images and videos simultaneously which means that i am able to add more and get more information out than i would be able to in a normal blog.
Before we started filming we all made a digital storyboard which meant that we had a better understanding of what we were meant to be doing so that when it came to filming we barley even needed to look at the storyboard because we spent so much time trying to make it digital so we all just remembered it. We created our digital storyboard by taking images of all our our shots that we were planning to use and putting them all side by side in final cut with our song playing over them all.
Once we were finished with all the planning stages, we then went on to film our music video using a number of specialist technologies such as the JVC professional camera we we used more than anything to actually film our music video, it took some time for us to figure out all the features on the camera but once we knew what we were doing it was really easy to just jump into it and start shooting our music video.
All the while we were doing this we used a number of optional technologies such as the flip camera which was used to take images for the blog and then analyse them in a way that is informative and states the good and bad point of each image. It is really important when it comes to actually analysing our images that we make suggestions as to what could of been done better and what we thought worked really well.
While on set filming our music video we used a number technologies that helped us shoot the music video such as MP3 players to help our artist hear the song so that she could clearly lip sync to the song, this was key to our groups success because if the artist is singing out of time with the lyrics then it would ruin everything because it would make it impossible for us to match the shots up with her singing.
We used a number of technologies after we finished our main product which was the music video such as photoshop so that we could start working on our ancillary products, the main features of photoshop that we were using was the colour enhancement tools and the crop tool, using these features i was able to crop the image to just the right size so that i could position it on the page. I also made all of my products black and white to make a clear link between the main product and the ancillary products.
So overall digital media allowed me to consume media as well as produce it, it gave me the ability to be creative at a professional level, i have learnt a lot through this project from camera skills to editing skills and the main reason for this is because we had all state of the art technologies at our disposal which were instrumental the our team's success.
EVALUATION: QUESTION 2
How effective is the combination of your main media product and ancillary products?
I feel like when looking back at our video the artist image is the same throughout all of the products for example we didn't drastically change her image, in fact we wanted people to see an image that they would recognise which is why we chose to use one of the stand out shots that we used in our music video, with the genre of song that we used as well we used a lot of close ups in our music video because we thought that we should show a lot of emotion which would change as the music came to a climax, we used this technique in the ancillary products as well which is why there is a big close up of our artist really connecting with her audience.
I think the colour scheme that we used flowed throughout all of the products because straight from the start when we first selected our song from the shortlist we decided that it would be best if all of our products were in black and white, the reason we chose to do them all in black and white is because of the genre of the song, we chose to do quite a emotional song which led us to have a black and white effect over all the products, Also because the main thing that we needed to do was link all of our products together so that the audience know that they are all from the same artist.
I think that the audience will easily be able to recognise that all of the products are connected because the first thing that you see when you watch the video is the fact that it is in black and white, and then when you hear the song and the mood, you realise why we have chosen to add a black and white effect over the images, it is the same when you look at the ancillary products we also used the black and white effect to make it easy for our audience to connect t with our artist because that is what this whole project is about.
I think my main product and my ancillary product are very effective because they have turned out how i wanted them to, clearly promoting our artist and her image, straight from the start we all decided as a group to add certain effects to our image such as the black and white effect and i am really happy because we never changed the plan once, and i feel because of this that the whole project has been a huge success. I think if there was one thing that i could go back and change it would be the very last location that we used which was london bridge, the reason is because i felt that it slightly strayed away from what we were trying to achieve in our music video, and i didn't really feel anything from it, but that is the only thing i would change.
I think my target audience will be attracted to our products as well as our artist because she fits in well with a lot of the big names out there now, Emile Sande of course was a huge influence when creating our music video and the ancillary products because it was her song that chose to use, and when we look back at her music video's and all the research we did we can see that we clearly used all the convention that are used in contemporary music videos today.
our target audience for our media products are young women because when we first picked this genre and did our research we realised that women are most likely to listen to it and like it. I feel like it is the type of music that they would play on MTV because that is the type of music that they most commonly play, and they also have the top 40 chart which is good because it means that our artists fans can see how well she is doing and how many people like the song.
our target audience for our media products are young women because when we first picked this genre and did our research we realised that women are most likely to listen to it and like it. I feel like it is the type of music that they would play on MTV because that is the type of music that they most commonly play, and they also have the top 40 chart which is good because it means that our artists fans can see how well she is doing and how many people like the song.
EVALUATION: QUESTION 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
The forms and conventions that are used in music videos are really important because every convention means something, Andrew Goodwin came up with the theory that music video's follow the music, meaning that all the camera shots are in time with the music and they change on the beat of the song, he also claimed that music video's use a lot of repetition because the chorus of the song always repeats throughout the song and because of this the shots that follow the lyrics will repeat as well.
He came up with three types of structures that a music video may follow, one was illustration which tells the story of the song, so if the song was really slow and emotional then the shots will transition quite slowly, the shots might also be in black and white to represent the mood of the song. Amplification is another structure that music videos may follow which adds more meaning to the music video for example it may follow the stereotypes of society for example in the majority of music video out there the women are almost always dismembered to show the audience the parts that they want to see as appose to their whole bodies. The last structure that is used in music videos is disjunction which is when the images on screen has absolutely nothing to do with the song or the mood, instead the images on screen might be trying to get across certain meanings to the audience that might not be present in the lyrics of the song.
Andrew Goodwin states that most artists in our days break the fourth wall meaning that they always address the audience that they are singing to and they always acknowledge that they are there, they do this to make a link with the audience as a way of letting them know that they are cared about, some artists do actually care about there audience but some artists out there try and take advantage of there fans by constantly trying to convince them to buy their products, if you look at any of their twitter accounts you will see that in almost all of their tweets they are promoting their products but they don't actually say anything to their fans.
As a group we all decided to follow some of Goodwin's theory because we have chosen a really slow emotional song and as soon as we hear it we can imagine images on screen, so we know exactly what we wanted to do and what we wanted to send out to our audience, we also took the idea to break the fourth wall between our artist and the audience because because we wanted them to feel apart of our artists success because she is a rising star who is new to the industry so it is important that we make as many people like her as possible.
Carol Vernallis came up with the theory that edits are used in really obvious ways, which is very different from the thriller opening that we did last year, the reason that effects are used differently is because the aim of the video is to promote the artist as well as her image and to do that you need to make the audience remember her, so as a ploy to try and do this they make their music videos look as cool as possible throwing in as many effects that they can without going overboard. She also states that jump cuts are the most used effects because they are the best way to transition between the imagery.
We also followed some aspects of this theory because we also used quite obvious effects to make our music video look quite attractive to make the audience like our artist because the main purpose of the video is to promote the artist and the artist image, because we are trying to make our audience want to buy her album when it is released. In our music video we used a number of jump cuts much like Carol Vernallis but at the same time we thought it appropriate to use some match cuts to vary the editing up a bit.
I also chose to follow most of the conventions in my ancillary work for example i made clear links between my music video and the digipak so that when the audience see my products they will know straight away that they are all linked together and they are all from the same artist, it is really important that all of the products share conventions because the aim of this was to make the audience fall in love with our artist so that they would want to buy her work.
As a group we all watched "Nothing compares to you" by sinaed O Conner, we did this because we liked the way that her emotion led up to the climax of the song where she eventually started to cry towards the end, we also took inspiration from the way that the camera was positioned in the centre making sure that all eyes were on the performer which is really important because in our music video we did the same because in all the close ups we made sure that our artist was always in the centre because we knew that our aim was to promote the artist and the artist image.
Wednesday 16 January 2013
inspiration for my advertisement:
Information on ratings
Information on ratings
Below is a screenshot from my advert of the ratings i have given the album. I had got ideas from other adverts and decided which companies to chose from. I had chosen the below 4 as i had seen Plan B's advert and the music genre is almost similar.
Below is a screenshot from my advert of the ratings i have given the album. I had got ideas from other adverts and decided which companies to chose from. I had chosen the below 4 as i had seen Plan B's advert and the music genre is almost similar.
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Copyright
Copyright
This is what i wrote as my copyright for my digipak album. i place the copyright on the back of my digipak.
Copyright
COPYRIGHT
What i have written for my copyright print at the bottom of my digipak..
What i have written for my copyright print at the bottom of my digipak..
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| Above is a screenshot of the copyright of my digipak |
Final digipak and advert...
These are all of my media products that i have created during this projects, the aim of them all is to promote the artist image and her music, i am really happy with the way that they have all turned out because i think the most important part of this was to link all the the products together and looking at them all together we can see that the same colour scheme has been used throughout and the same text has been used to back it up.
Information on my advert...
Overall i am happy with the way that my advert turned out because it looks like my mock up, which is what i wanted to do, i also like the way that all of my media products are linked meaning that there is the same colour scheme running through all of my products as well as the same type of text. For example you can see that though all of our products black and white has been there in them all and this is because it matches the mood.
Copyright...
The copyright is one of the most important aspects of the digpak because it means that if any member of the audience copies or distributes the music then it means that they are breaking the law and they are at risk of being prosecuted, record labels always put the legal on the digpak as a way of protecting themselves because if it was not there then they would technically be encouraging illegal downloads and illegal distribution of there music and this would mean that they could get into a lot of trouble.
How to use photoshop to edit...
Photoshop was instrumental in our groups success because we used it to edit all of our ancillary products which are just as important as the music video because we are creating a whole promotional package to promote our artist and her image. I mainly used photoshop to put really nice effects on my images to make our audience want to look at them and want to know our artist, i also used photoshop to do my text because i needed to make it look really nice and clear so that our audience want to read it and therefore give their time to our artist.
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