Evaluation Question 1

 In what ways does your media product use, develop or challenge forms and conventions of real media products?

Before creating our music videos we had looked at theories by Andrew Goodwin and Carol Varnallis. We had researched on them individually and had to discuss and come to a conclusion in our group in who's theory to go with. 

Andrew Goodwin came up with 3 different theories that relate the music video to the actual song itself. These three things are;

-Illustration : When the video itself relate to what the singer is saying in there lyrics. 

-Amplification : This is when the video relates to the song however it may show something else, however these extra's add meaning to the video. This relates to most video's as it is much easier to create and also add's a storyline to video.

      Below is an example of amplification:

-Disjuncture : This is when the video and the song have nothing in common and adds a whole different meaning to the video itself.

     Below is an example of disjuncture:

In our video we chose to follow his theory however using illustration and amplification. We chose this as a group because we thought it would be easier to create and we could add a very chique story line which would make our video stand out. We did not want our video to follow the rules of disjuncture as we wanted our video to relate to our song to add visual meaning.

Above i had put the video 'Ed Shereen - The A-Team' I believe this came of great help as we also decided to make our video black and white. We thought it added a really smart effect. We so then used this when it came to editing our video on final cut pro we decided to make our video black and white.

Carol Vernallis studied music videos in terms of editing and camerawork. She realised that editing was more frequent in music videos than in film and often fitted with the rhythm of the song.

She saw that in music videos, edits such as wipes are used to almost draw the audience into the video by showing them different scenes in the videos. She also recognised how edits such as jump cuts are used very frequently to show a time change in the music video our to jump into another scene without making it seem wrong. 

We used Vernallis's theory in using edits such as 'wipes' and 'cross dissolves', to almost show a change in time to show a story in our music video. we also had used jump cuts to go to the next scene and not pause on any scene for too long as then the video may be 'boring'.

Below is an example of a cross dissolve that we used in our music video.




 A screen shot from our video











A screen shot of the cross dissolve to go to the next scene.











My digipak and advertisement and had a real effect to real media products. The purpose of our digipak and advertisement was to give the audience and viewers a quick insight to our artists. We decided to make it stand out as it is their debut album and we need to make it stand out.
 For my advertisement i had decided to follow the conventions of a real advertisement that i had researched which was the advertisement of 'Plan B'. When i had first seen the advertisement it had caught my eyes in how the writing and pictures were places on the advertisement. Below is an image of Plan B's advertisement and my own advertisement done for our star.

Plan B

My Advertisement

What i had got inspiration from is how the artists image is on the right of the poster/advertisement. I also really like the relation oh the advert in the way we had chose to make it black and white. Another thing i had done is used the idea of having the digipak in the bottom left of the advert which i personally think is a really good idea.