What have you learned from your audience feedback?
For me audience feedback was one of the most important things after creating the music video as I took vital roles during the production of the video and couldn't wait till here what other people thought about our music video. I think that by the feedback it is the only way we can know if our music video was a success or not and if we met our targets or not.
During the cinema screening of our music video the audience was completely silent and focused on the screen which i believe meant that they were engaging with the music video. We did this by deciding to add flashbacks and change the colour of the music video to black and white (Tint was the name of the colour effect on final cut). The flashbacks created a sense of emotion and reality and using the black and white effect added to the mood of the song.
One of the audience comments after the cinema screening were 'I loved how you portrayed the emotion of lyrics by showing a story' another comment was 'Best music video in your genre!'
Also one of the female audience members said that they shed a tear. This was amazing feedback and it meant that we met our targets.
Most viewers seemed to be intreged by the merging shots and POV(point of view) shots we used. I too was impressed by those shots in particular because the shots and merges we did I believe were very creative.
Here is some images of the making and the final editied version of the merging shots and the POV shots:
From the research we did into target audience for our genre we found our that young women and teenaged girls were more likely to be connected with are artist and listen to our genre which is RnB/Soul. This was vital information for us because we had to make our music video engaging towards our target audience and create something that our audience can relate too, as they our the people who are going to be buying the product.
Also I have realised that there is a slight gender difference as more female audiences felt more engaged to the music video. I believe that the reason for this might be that the artist in the music video was a female and also in terms of Mise-En-Scene the female was shown more throughout the song which only made the audience see the females side to the relationship. Ultimately female audiences felt more connected.
After listening to all the feedback, I would make more changes next time. For instance I would most importantly in the process of creating a music video will take more close-up shots so that the artists facial expressions can be seen which will portray the artists emotions.
Below our some of the feedback that was given to us by our audience and also our own group feedback about our music video:
During the cinema screening of our music video the audience was completely silent and focused on the screen which i believe meant that they were engaging with the music video. We did this by deciding to add flashbacks and change the colour of the music video to black and white (Tint was the name of the colour effect on final cut). The flashbacks created a sense of emotion and reality and using the black and white effect added to the mood of the song.
One of the audience comments after the cinema screening were 'I loved how you portrayed the emotion of lyrics by showing a story' another comment was 'Best music video in your genre!'
Also one of the female audience members said that they shed a tear. This was amazing feedback and it meant that we met our targets.
Most viewers seemed to be intreged by the merging shots and POV(point of view) shots we used. I too was impressed by those shots in particular because the shots and merges we did I believe were very creative.
Here is some images of the making and the final editied version of the merging shots and the POV shots:
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| The making of all the park scenes |
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| Original shot before the merge of the two shots |
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| Merging shot |
Also I have realised that there is a slight gender difference as more female audiences felt more engaged to the music video. I believe that the reason for this might be that the artist in the music video was a female and also in terms of Mise-En-Scene the female was shown more throughout the song which only made the audience see the females side to the relationship. Ultimately female audiences felt more connected.
After listening to all the feedback, I would make more changes next time. For instance I would most importantly in the process of creating a music video will take more close-up shots so that the artists facial expressions can be seen which will portray the artists emotions.
Below our some of the feedback that was given to us by our audience and also our own group feedback about our music video:
Hi Baris - need to think more closely about what you've learned from the feedback. What would you differently next time? Was there a gender difference in type of feedback you received? etc etc mary
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