Evaluation question 4:

What have you learned from your audience feedback?

The feedback which I have recieved from others after watching my music video has been useful as they successfully pointed out the aspects which they liked and places in which we could improve or change. The overall feedback which I gathered generally showed that people liked our music video as they warmed to the genre of the song which gave an emotional tone throughout the music video.  Our video was also screened in front of a big audience in the cinema "screen on the green" reactions which I saw showed that the audience was engaged throughout the entire music video as they felt drawn to the storyline which was portrayed through the flashbacks.

From audience feedback I feel that the strongest part of our video was the merge scene which was used in the second verse. I think that this was our strongest part of the music video as many people seemed to like this part as they was intrigued to how we created this scene. I believe that the audience also felt it that the merging scene was a good way in which to reflect the singers feelings on past encounters. Another aspect of our music video which memebers of the audience felt worked well was the choice of the black and white effect which we added to our music video once creating it. This worked well as it suited our genre and created an atmosphere which was shown to reflect her feelings and the past.

Also looking on feedback from the audience I now feel that the weakest part of our music video was the pace of our editing as some of the shots were used for too long. However I feel that the number of edits was down to the song being slow as it we felt that having too many edits wouldn't suit the pace of the song. Reflecting back on this feedback if i was to create or re edit our music video I would shoot more basetracks so the number of edits will be a lot more and shorter.

After my finish products of my music video, digipak and advertisement I have now seen them in a different light as it has caused me to view all products as a connection with each other as for the album and artist to be successful it has to relitivley link with the other products. The products also have to mirror eachother to successfully appeal to the correct target audience. It also caused me to view that the research and planning before creating the product effects the outcome of the product. As successfull planning and researching is shown as you can clearly see how the product relfect each other and how it attracts to the target audience.