Technology is a huge part of the media industry because you cant make a good film or music video without a good camera. It is particularly helpful in this task because it enables us to plan, research and evaluate, which is key because we need to have a clear and structured plan to make the music video because if we don't then it will be out of structure and would be really bad.
The first ever pieces of technology that we used in this project was blogger and youtube, because before we started filming we needed to make sure we had a good detailed plan so that when it comes to filming we knew exactly what we were meant to be doing on that day and where we were doing it. Youtube is another key piece of technology that we used during this task because it is important that you always research into your target audience and your genre because if you don't then it could mess everything up because the only reason that we chose to add a black and white effect over our shots is because it matched the genre and the mood.
Prezi also came in really handy because not only do we need to use blogger as a way of presenting our work but we need to present it really well using all different types of technology. I have used prezi a number of times throughout my blog because i feel that it really livens up the blog by making the audience interact with it, It also allows me to add more images and videos simultaneously which means that i am able to add more and get more information out than i would be able to in a normal blog.
Before we started filming we all made a digital storyboard which meant that we had a better understanding of what we were meant to be doing so that when it came to filming we barley even needed to look at the storyboard because we spent so much time trying to make it digital so we all just remembered it. We created our digital storyboard by taking images of all our our shots that we were planning to use and putting them all side by side in final cut with our song playing over them all.
Once we were finished with all the planning stages, we then went on to film our music video using a number of specialist technologies such as the JVC professional camera we we used more than anything to actually film our music video, it took some time for us to figure out all the features on the camera but once we knew what we were doing it was really easy to just jump into it and start shooting our music video.
All the while we were doing this we used a number of optional technologies such as the flip camera which was used to take images for the blog and then analyse them in a way that is informative and states the good and bad point of each image. It is really important when it comes to actually analysing our images that we make suggestions as to what could of been done better and what we thought worked really well.
While on set filming our music video we used a number technologies that helped us shoot the music video such as MP3 players to help our artist hear the song so that she could clearly lip sync to the song, this was key to our groups success because if the artist is singing out of time with the lyrics then it would ruin everything because it would make it impossible for us to match the shots up with her singing.
We used a number of technologies after we finished our main product which was the music video such as photoshop so that we could start working on our ancillary products, the main features of photoshop that we were using was the colour enhancement tools and the crop tool, using these features i was able to crop the image to just the right size so that i could position it on the page. I also made all of my products black and white to make a clear link between the main product and the ancillary products.
So overall digital media allowed me to consume media as well as produce it, it gave me the ability to be creative at a professional level, i have learnt a lot through this project from camera skills to editing skills and the main reason for this is because we had all state of the art technologies at our disposal which were instrumental the our team's success.
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