How effective is the combination of your main media product and ancillary products?
I feel like when looking back at our video the artist image is the same throughout all of the products for example we didn't drastically change her image, in fact we wanted people to see an image that they would recognise which is why we chose to use one of the stand out shots that we used in our music video, with the genre of song that we used as well we used a lot of close ups in our music video because we thought that we should show a lot of emotion which would change as the music came to a climax, we used this technique in the ancillary products as well which is why there is a big close up of our artist really connecting with her audience.
I think the colour scheme that we used flowed throughout all of the products because straight from the start when we first selected our song from the shortlist we decided that it would be best if all of our products were in black and white, the reason we chose to do them all in black and white is because of the genre of the song, we chose to do quite a emotional song which led us to have a black and white effect over all the products, Also because the main thing that we needed to do was link all of our products together so that the audience know that they are all from the same artist.
I think that the audience will easily be able to recognise that all of the products are connected because the first thing that you see when you watch the video is the fact that it is in black and white, and then when you hear the song and the mood, you realise why we have chosen to add a black and white effect over the images, it is the same when you look at the ancillary products we also used the black and white effect to make it easy for our audience to connect t with our artist because that is what this whole project is about.
I think my main product and my ancillary product are very effective because they have turned out how i wanted them to, clearly promoting our artist and her image, straight from the start we all decided as a group to add certain effects to our image such as the black and white effect and i am really happy because we never changed the plan once, and i feel because of this that the whole project has been a huge success. I think if there was one thing that i could go back and change it would be the very last location that we used which was london bridge, the reason is because i felt that it slightly strayed away from what we were trying to achieve in our music video, and i didn't really feel anything from it, but that is the only thing i would change.
I think my target audience will be attracted to our products as well as our artist because she fits in well with a lot of the big names out there now, Emile Sande of course was a huge influence when creating our music video and the ancillary products because it was her song that chose to use, and when we look back at her music video's and all the research we did we can see that we clearly used all the convention that are used in contemporary music videos today.
our target audience for our media products are young women because when we first picked this genre and did our research we realised that women are most likely to listen to it and like it. I feel like it is the type of music that they would play on MTV because that is the type of music that they most commonly play, and they also have the top 40 chart which is good because it means that our artists fans can see how well she is doing and how many people like the song.
our target audience for our media products are young women because when we first picked this genre and did our research we realised that women are most likely to listen to it and like it. I feel like it is the type of music that they would play on MTV because that is the type of music that they most commonly play, and they also have the top 40 chart which is good because it means that our artists fans can see how well she is doing and how many people like the song.
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