Functions of a digipak::

The main focus of any digipak is to sell albums to the public because without the audience buying the digipak's the artists would find it very hard to compete in the music industry because in the end it all comes down to who has sold the most albums and made the most money, it is really important that you make the digipak in mind if your target audience because if your a soul singer then your album cover should consist of dark colours because if there was all bright colours then it would just look wrong and would make it so much harder to connect with the audience.