I think for my own digipak i am going to make really strong links between the advertisements and the music video because continuity is the most important part of promoting to the public, because they need to know straight away without even reading the text, they should be able to tell who the artist is and what album they are promoting just by looking at the pictures and the colour scheme.
In my own advertisment i am planning to have a long shot of my artist looking at the camera, the colours i am planning to use are black and white, because those are the colour that we used in our music video so i just feel that it would just look wrong if there were really vibrant colours on the poster and really dark colours on the digipak.
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