The social networking sites are more important now more than they have ever been for an artist, because it is a way for the artists to connect with the fans, and i think that is important because the fans want to know that they are cared for because they are the ones who need to go out and buy their albums and other items. Social networking sites are also ways to promote themselves and there products, millions of people use social sites like Facebook and twitter these days which means that they are appealing to the mass market to buy there albums.
If we look at an artist like Justin Bieber for example in nearly all of his tweets on twitter he either promotes himself, his products or one of his artists, they make out that they use the sites to connect to the fans but actually the majority of them take advantage of the sites and the fans, because at the end of every single tweet that promote there albums.
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