Monday, 24 September 2012

Task 5: Andrew Goodwin s Theory


Andrew Goodwin feels that traditional music videos don't really follow the structure that they do in the film industry, for example in movies we normally see a structure such as normality - problem - resolution, but in music videos it is different because you can have any type of structure from good to bad and the lyrics don't have to connect with the lyrics either.

He believes that the pop videos that we see today are built around the songs and often the mood of the songs mean that you cannot use the traditional structure, he also states that the pop video uses the artist as the narrator and as a character in the video, the singer also looks directly at the camera to make their audience feel a part of the video.

Pop videos rely on repetition, they consist of a number of base tracks that are then chopped up and place to appear in time with the beat of the song, normally the shots repeat themselves in the way that shots repeat their choruses and lines. Andrew states that all music video have to have an ending, they will either build up to a climax or have a constant repetition before fading away.

Evanscense
Bring me back to life








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