A music video really has two main functions, the first one
being to promote the artist and to get there name out there to all the millions
of people who will watch their music video. Since the music industry has been
in decline for the last 15 years the artists need to keep the money coming in
by releasing new music accompanied by their videos. The main source of income
for the artists is there tours where they travel all around the world
performing in front of the masses and the reason that so many people turn up to
see the artist is because of the music videos where they get a taste of what
the artist is like and what kind of performer She/he is.
The second function of the music video is that not only does
it promote the artist but it promotes the music label who are behind the label,
and the more acknowledged the label is then the more big names who will be
drawn to it and this means that the label will be making much more money than
if it just had one artist. The music video also means that the artists may want
to go and get a 360 degree deal because they have become more famous and this
means that both the artist and there label will be making much more money
because not only are they singing they may appear in films and go on tour.
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