Carol Vernallis
studies camera work and editing really closely and she found out that editing
in music videos happens more often than they do in movies, and that many stand
as disjunction meaning that many move in time with the beat and that are
closely connected to the song, she states that the main points of observation
are.
The
normal rules of continuity editing are broken in order so we can pay attention
to what we are seeing on screen.
Edits
may be really obvious to draw attention to themselves such as wipes or special
effects.
Jump
cuts are often used.
A
master shot is often used to give the video a clear structure.
The
camera may move in time with the music.
The Script (Hall
of Fame) -- A master shot is used to give the video a clear structure
All Time Low
(Weightless) -- Camera moves in time with the music
Katy Perry
(ET) -- Use of special effects
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